Matt
Matt Wain's natural, documentary style is highly regarded. He works with both design agencies and corporate clients, forging long-standing relationships as he goes.
Son of an ad man, Matt grew up with an understanding of advertising and how images are used to convey messages:
"When I was 10, my father gave me an Olympus trip (a camera, not a holiday to Greece) and my passion for photography was born."
Matt appreciates that the images he takes exist to represent a company's brand – whether the photos are of people or places they reflect the business’ ethos and the way it wishes to be portrayed and perceived.
Today, assignments take Matt into all sectors of commerce to meet all kinds of people. Many of the top names in advertising, industry, business and education work with Matt to get their message across. He’ll be in a classroom one day, a boardroom the next and dangling out of a helicopter the day after!
Matt finds inspiration in many places and appreciates the work of many photographers. He comments on a few photographers he admires and why: "Richard Avedon's close, show-every-follicle approach to portraiture can be jarring, but his ability to render both his and his sitters' personalities in each image he creates is uncanny; Sabastiao Salgado is a photojournalist in the best sense of the word, Salgado's lens captures the beauty in his subjects' gritty reality. And I admire Andreas Gursky for his large-scale, colour photographs, distinctive for their incisive and critical look at the effect of capitalism and globalisation on contemporary life."
With bases in London and Berkshire, Matt lives with his wife, two daughters, a much-loved mountain bike and an allotment.
