Client: WFCA Agency for Budgens
Sector: Advertising - http://www.wfca.co.uk/advertising-agency/
Brief: Independent Retailer Recruitment
“I’ve got a rather nice brief for a Budgens photo project and I thought of you!”
Jo Cornford, Budgens Account Director for WFCA
WFCA is a complete service agency and for that past two years have been a Campaign top 30 agency and a Sunday Times Fast Track 100 business. WFCA’s client, Budgens, has local stores that are a viable alternative to the superstore.
Independent retailers, working in partnership with Budgens, own many local Budgens stores. They care deeply about the quality, provenance and value of the food they sell and the communities, which they serve. Budgens and WFCA are working hard to convey this message. Updating their existing image library plays an important role in their communications – they wanted to capture the spirit of shopping at Budgens as it is today. They need natural lifestyle shots – of the stores and, of course, the people.
It’s an ongoing project (Budgens has over 227 stores!) shot on location all over the UK using Budgens staff, friends, family and a few models.
Jo Cornford explains further:
“We asked Matt to carry out this project because we know we will get the high standard of imagery that we need. Matt’s ability to put people at their ease and capture natural lifestyle shots is exactly what we require.”
When it comes to education photography, we are expert in telling the story of a day-in-the-life of a school in pictures – whether video or stills. Prospectus photography requires a special talent. We capture excellent natural shots of the pupils at work and play, the teachers and children interacting and great scene-setting pictures of the school itself – inside and out. From poolside to science labs and cricket pitch to rooftop – even the playground, we’re fearless!
