In a world of cutting edge technology, it’s easy to forget that there are still companies who rely on human craftsmanship to produce their goods.
On meeting this client, they explained that they wished to build their brand by emphasising their offering of bespoke craftsmanship, coupled with old-fashioned service. Their existing image library was no longer fit for purpose so they took the decision to invest in a new library of creative images which would go a long way to showcasing their products and support their brand building efforts.
Industrial location photography comes with its challenges but a day spent at the factory produced a series of unstaged, creative industrial images that could be used on the company’s website, in corporate brochures and across countless pieces of marketing collateral.
Matt Wain is a professional commercial location photographer based in London. Visit the website to view his portfolio, or get in touch to discuss an upcoming project.
Today is International Women’s Day and whether a corporate high flyer, factory worker, school girl or mother, today is a day that celebrates the social, economic, cultural and political achievement of women. Click here to find out more.
Earlier this week, my 11 year old daughter overhead me chatting about a new piece of kit Matt had invested in, including how much it had cost. She then asked why he had to spend so much money on a camera when all you need to take a photo is (apparently) an iPhone!
Now I’m the first to admit that working for a photographer does not make me a photographer. I did, however, do my best to explain to her the advantages of this latest piece of high tech camera equipment; how it was important for a professional, commercial photographer to invest in new kit; and the advantages to the business in doing so.
I can see her point of view – young people are continually taking photos and it’s no big deal. Instagram and other photo sharing social media sites are a huge part of every teenager’s life and their ‘phones are whipped out at a moments notice ready to catch a sensational selfie or perfect puppy moment. Of course, their idea of a good (or even great) photo and that of a professional photographer is likely to differ somewhat.
I agree that iPhones take good snaps, but isn’t that all they do? Maybe not. I recently came across the IPP Awards website (the iPhone Photography Awards) and was surprised to learn that now in its 9th year, the competition attracts entries from both professional and amateur photographers worldwide. When browsing the gallery of previous winners I was seriously impressed with the images, and the fact that they were all taken on iPhones.
That said, when pitted against professional camera equipment, iPhones still appear to fall short, especially once the sun has gone down. Their simplicity and ease of use work against them when faced with interchangeable lenses and the manual control over exposure parameters afforded by professional kit. iPhone cameras are great and in the hands of anyone with a good eye for a creative shot, they can produce some lovely work, but they can’t replace professional kit, or the professional photographer behind the kit.
It’s just as well really, I don’t think Matt’s clients would see the funny side if he arrived at a shoot and whipped out his iPhone!
This hard hitting and thought provoking image is very deserving winner of the prestigious 2016 World Press Photo of the Year competition, announced yesterday. The image was selected from nearly 83,000 entries from 128 countries.
Titled ‘Hope for a New Life’, the image was shot by Australian photographer Warren Richardson, a freelance photojournalist currently working in Eastern Europe. A self-taught photographer, Richardson undertakes long term projects dealing with human and environmental issues. His winning photo was taken at the Hungarian – Serbian border in the summer of 2015, and powerfully demonstrates the lengths desperate people will go to.
The annual photo contest rewards photographers for the single best exposure pictures contributing to the past year of visual journalism. The prize winning photographs are assembled into an exhibition that travels to 45 countries and is seen by more than 3.5 million people each year, as well as being published in a sought-after year book.
Our warmest congratulations from Matt and the team at Matt Wain Photography.
I was reminded of a valuable lesson recently – that of not judging a book by its cover. I was commissioned for an ad shoot on location and as part of the brief we had to find a model to portray a tough boxer. We found the perfect guy – a model who had exactly the right look and was also also a successful cage fighter… the model agency’s website even had a video of a recent fight to reinforce his credentials.
We arranged to meet at a coffee shop on the morning of the shoot to chat through the brief. I have to confess at being a little nervous… this guy looked seriously scary on the website and I wondered what he might do if I did or said something to upset him! After initial introductions, I casually asked him whether modelling or kickboxing was his main profession. To my astonishment, he replied that his main professional was actually as a solicitor and the modelling and kickboxing were just hobbies!
Why choose Matt Wain to produce your corporate video?
Firstly because when you commission Matt, you get Matt. Video production houses often use freelance cameramen, directors, production staff etc so you are dealing with multiple people. When Matt takes on a video, you are dealing with him from initial brief to final delivery. He is the cameraman, director and post production professional… perhaps with a little help from his assistant, Nicky.
Secondly, Matt has over 20 years experience in shooting creative stills images, meaning that he can bring something to a shoot that production houses can’t – a talent for producing creative, interesting imagery, whatever the subject matter. Having spent years working with both models and ‘real people’, Matt brings a finesse and creativity that captures personality and conveys emotion, while still keeping it natural.
As Matt says: “When I moved into corporate video, I never worried about being able to make something look good. I knew that I could tell a story and make a video look great creatively, the only thing I had to get to grips with were the technicalities.”
I’m always keen to read about the work of prominent photographers, and was particularly interested in an interview by Ben Beaumont-Thomas with photographer Sal Verder featured in a Guardian online article.
His image of a Vietnam PoW being re-united with his family at a California air force base in 1974 won the Pulitzer prize, and deservedly so. The emotion captured on the faces of the family members as they leapt from their car and ran towards the soldier is incredible; you could tell exactly what they were feeling and can’t help but be drawn into the sheer joy on their faces.
Verder went on to comment how the soldier appeared uptight and downbeat as he moved towards his family, but that he didn’t find out the reason why until months later. You can read the full interview here.
Verder admits that he was in the right place at the right time to capture such a candid image, but that could be said for every photo ever taken, whether good or bad. There may be a bit of luck involved, but capturing emotion with the lens is an art form and requires a talent that should be celebrated.
Successful brands conjure up strong images in the minds of consumers. Mention Weetabix, Heinz Beans or Mars Bars and I doubt there are many people in the country who couldn’t picture an accurate image of the product.
Of course, the brand building process encompasses many elements with brand photography being just one of them. Organisations work very hard to raise the profile of the brands they represent in the hope of attracting positive awareness and confidence from their target audience. Whether shooting a product, a corporate location or an employee of the business, every photograph forms an important part of the brand image. That’s why producing original and creative brand images forms such an important part of the brand building process. No-one wants to let all that hard work down by showcasing poor images that lack imagination and creativity.
A professional and creative business photographer will research the company brand strategy and work with a client to ensure that the images they take showcase the brand in the best possible light. They will work hard on the pre-production stage of any brief to ensure that both they and the client are 100% happy with the shoot objectives, and that all the elements are in place to ensure a smooth and successful shoot on the day. Creative brand imagery that is on brief, on time, and on budget.
Today is World Photography Day – the day when thousands of photographers from around the world join together in a global celebration of photography. Whether amateur or professional, using high end professional kit or a mobile phone, this open community event invites photographers worldwide to share their pictures in a celebration of the art of photography. As the World Photo Day website explains: “In 2009, Korske Ara, a passionate young photographer from Australia launched the World Photo Day Project with the dream to unite local and global communities in a worldwide celebration of photography….. The August 19th date behind World Photo Day originates from the invention of the Daguerreotype, a photographic processes developed by Joseph Nicèphore Nièpce and Louis Daguerre in 1837. On January 9, 1839, The French Academy of Sciences announced the daguerreotype process. A few months later, on August 19, 1839, the French government purchased the patent and announced the invention as a gift “Free to the World”. It’s hard to image a world without photography. We take it for granted that we can snap a pic
on our phone and share it with friends and family across the globe within seconds. We can visit just about every place on this planet without ever leaving our home, and our kids can find thousands of images to support their homework with the click of a button. At Matt Wain Photography we love a good celebration, and this one is very deserving.
Convincing a client to commission professional, original photography is not always easy. They often believe that buying an existing stock shot from one of the many online image libraries is an inexpensive and quick fix. What they often don’t realise is that image libraries have numerous criteria on which they base their fees, and the costs can mount up very quickly, especially for multiple or exclusive use.
Once committed to using a library image, it’s not easy to go back and the fees can really mount up. To then see that very same image splashed across a competitor ad in a trade publication only goes to highlight the benefits of building a library of original and creative photographic images.
Creative industrial photography, taken by a professional location photographer, can make a business stand out from its competitors. By investing in original photography and building a library of industrial images, construction photography or location shots a business can ensure that the images fit their brand and corporate message exactly. They also have the advantage of exclusivity – shots are taken of their location, their construction project, their people – not some generic and uninspiring image that’s been used over an again in competitor campaigns.
Once a decision to invest in building a library of original images has been made, it’s well worth spending time planning to get a clear picture of the selection of images you want. A specialist photographer, whether a London location photographer, industrial location photographer or professional business photographer, can contribute to this process and help an business maximise their budget and end up with a good selection images that can be used across many mediums to promote a business and a brand. They will be specific, on target and perfectly aimed at their audience.
An investment in creative original photography could make a world of difference to your business. A stock shot won’t.