Shot on location in London, the brief for this healthcare advertising photography shoot was to portray ‘a day in the life’ of a patient suffering with a particular condition. A key symptom exhibited by the patient is a ‘seizing up’ of the body and because the drug can only be taken once daily, the relief experienced generally wears off towards the end of the day with the seized up symptoms returning.
Matt Wain Photography was briefed to get 4 shots from a one day advertising location shoot so the schedule was tight. As a professional location photographer Matt knew that he needed to do his homework in order to make the most of the time available, and an advance visit to the location meant that he already had a pretty good idea on where each shot might be taken so that no time was wasted on the day.
A nurse was on set who was experienced with patients living with the condition, and she was able to advise the model on how a patient might hold themselves and how they might feel. That advice, coupled with an excellent professional model, meant the symptoms of the condition could be accurately portrayed. Specialising in people photography, Matt worked closely with the nurse and the model to shoot creative advertising images that capture emotion and personality, thereby giving the best representation of the condition.
As a professional London advertising photographer, the shoot was well planned and well executed, and Matt successfully delivered a series of images that will be used in a national advertising campaign.
Matt was recently commissioned for a full week’s shoot by VCCP, an international full service agency. They were looking for a photographer who had a distinct and relaxed style when it came to people photography and happened upon the Matt Wain Photography website (a big thank you to the Google search-bots!).
The resulting shoot really sums up what Matt Wain Photography is all about; a creative mix of advertising photography and corporate photography where the common denominator is creative people photography. Although generally considered different areas of the photographic world, a professional advertising photographer and a professional corporate photographer share a key similarity in that the resulting images are used to sell something, whether it be a product or service, or a company’s brand image or corporate ethos.
Matt spent 2 days shooting natural corporate portraits of the senior management team and a further 3 days shooting a wide range of advertising images, together with further casual business portraits and boardroom style photography. All the shots, whether boardroom photography, corporate portraits or advertising images, followed a pre-determined format to suit the layout of VCCPs new website. Each subject sat to the right of the picture and a number of lighting techniques were employed to give the impression that the shots were taken in different locations.
Matt specialises in people photography and in keeping in natural. His creative portraits capture emotion and personality and he has a talent for putting even the most nervous people at ease so he can get the very best shot. The line between creative advertising photography and creative corporate photography is not always a straight one but in this instance, the necessity for a creative and professional photographer of people was paramount.
Advertising photography can be an extremely powerful tool, and strong imagery will get your message across and your audience engaged immediately. The advertising photographer you use may well dictate whether your marketing communications are successful or not.
Using stock photography may seem like the easier and cheaper option but here are 10 good reasons why commissioning original advertising photography from a professional advertising photographer is the way to go:
- 1. You can guarantee that no-one else will use the same image, especially not your competitors.
- 2. You can include something unique to the brand or advertising which you can’t do when you use a stock image.
- 3. You get consistency to the overall look of your communications and brand image.
- 4. It bestows unique personality to a brand and harnesses the brand values, thereby defining it against the competition.
- 5. You can tailor-make your advertising images with zero compromise.
- 6. You can protect yourself from issues with model or property release.
- 7. It can be cheaper. Yes really! Using stock images with exclusive usage licences can be very expensive and the cost of commissioning even a London advertising photographer may well be significantly less.
- 8. Many professional ad photographers (Matt Wain Photography included) shoot video as well as stills so video content can be achieved at the same time, in the same style, with minimal additional production costs.
- 9. Commissioned advertising photography can win you awards. After all, no-one ever wins a design award for their application of stock images.
10. Photo shoots can be fun and creatively fulfilling. Collaboration with like-minded creatives and a team of professionals is far more rewarding than selecting an image from a website.
Matt Wain is a London advertising stills and video photographer who specialises in people and places. Do get in touch if you have a project you would like to discuss.
Original article ’10 Good Reasons to Commission Photography’ courtesy of Lisa Pritchard at the Lisa Pritchard Agency.
When this happens there a balance to be found. On the one hand you don’t walk into a garage with £50 and come out with a Ferrari but on the other, any professional commercial photographer worth his salt should be able to give valuable advice on how best to make the most of a budget.
There are many things that can be done to keep photography costs within budget without compromising on creativity. If you’re commissioning a corporate photographer and plan to shoot a series of corporate portraits across multiple locations, you can cut your photography costs significantly by gathering everyone in one place, at one time, for one shoot. When planning an advertising photography shoot, be wary of using stock shots which may appear cheaper at first, but will come back to haunt you if you want to re-use the images or extend their coverage. London location photography costs might be reduced by scouting for locations closer to home to reduce travel time and expenses, or by using creative photography at a single location to portray multiple sites.
Of course, it’s also worth remembering that professional photographers are artists who interpret your ideas into reality through imagery. They have extensive knowledge and experience in showcasing brands and products, and consistently delivering to the very highest standards. They will always do their best to ensure your vision can be realised, but allocating a modest budget to a lavish brief may, in the end, mean that this simply can’t be achieved.
That said, a more collaborative relationship with your professional business photographer - rather than just a request for a quote, will mean that there is an opportunity to get the planning and briefing right first, and this can lead to a high quality and cost-effective shoot.
At this recent studio shoot in London, the client had arranged for a nurse to be on set. She had years of experience helping patients who suffered from this particular condition and was able to advise the models on how a patient would be feeling and how they would hold themselves. Her advice, coupled with excellent models, meant that the condition was represented accurately in the central ‘before’ shots.
The combination of nursing advice and great models made Matt’s job as a pharmaceutical advertising photographer far easier. Using his experience as a healthcare advertising photographer he was able to capture emotion and personality, and produce healthcare advertising images that the client was very happy with.
This shot is also a good example of the post production services that Matt Wain Photography can offer. The sign that the models are holding in the ‘after’ shots was cut as one piece of wood and then digitally re-touched to look like separate letters as part of the post production process.
This studio shoot was part of a larger campaign that also involved a day of London location photography to show 24 hours in the life of a patient. Check out next week’s blog for those images.
The Art of Building Photography Competition is run by the Chartered Institute of Building. The competition is an international showcase for the very best digital photography of the built environment and is open to professional and amateur photographers of all ages.
The finalists were selected last November (you may recall our blog) by a judging panel that included broadcaster, photography critic and editor, Sue Steward; Elaine Knutt, editor of Construction Manager magazine; and our very own award-winning photographer Matt Wain. The overall winner was then determined by public vote.
Thousands of votes were cast, reflecting the continuing worldwide interest in the CIOB contest whose brief is to encourage people to explore and discover the ‘art’ of building as well as celebrate creativity in the construction industry. The fifteen finalists hailed from all over the world including Indonesia, the Ukraine, Portugal, Canada, the UK and Hong Kong.
Here’s Matt’s reaction to the announcement: “Kirsten’s photography Desperate Measures makes for uncomfortable viewing and the truth it tells is inescapable. It has a real photojournalism quality to it which voters were clearly moved by. She is the first entrant to win both the overall Art of Building Photographer of the Year and Young Photographer of the Year titles.”
Matt Wain is a London based photographer specialising in people and places, and in keeping in natural. He works direct for corporates who are looking for casual business photography, corporate portraits, reportage and annual report photography, or simply looking to build a library of images to support their brand marketing campaigns. Also a professional and experienced advertising photographer and editorial photographer, his ability to capture emotion and personality through the lens brings a realism to his images that is sought after by his clients.
This shoot for Hampshire County Council took Matt Wain, professional people photographer, to an aerospace company who produce parts for military and commercial aircraft. Spare parts for some aircraft are no longer produced en masse, so these pieces are hand-crafted as and when they are needed. A whole team of craftsmen dedicate their time and talent to building aircraft pieces from scratch – without a conveyer belt or automated system in sight. They rely on the experience, knowledge and talent that true craftsmen possess.
The same can be said for all professional commercial photographers. You can possess the most expensive kit on the market but without knowledge, experience and talent, your final shot is likely to be lacking. Of course knowledge and experience can all be achieved by hard work and perseverance but talent is something you cannot teach, it’s just there, inbuilt and ready to release itself given the right outlet.
To be a professional people photographer takes talent – and quite a bit of it. Whether you photograph people for advertising, corporate portraits or annual report photography, the ability to capture personality and movement is key to bringing the shot alive.
Matt is often commissioned on the back of his extensive portfolio of creative people photography. His natural style and ease of manner make him a popular choice for clients whether working directly for corporate clients looking for natural business images, corporate portraits or reportage shots; or working with an agency for advertising photography and editorial images.
Anyone can take a photo. People photography is a craft, and it takes a craftsman to become a successful, professional, creative people photographer.
Visit www.mattwain.com to view the portfolio.
Matt specialises in photographing people and places. As a professional commercial photographer in London he works with a wide range of businesses who are, generally speaking, looking to commission an experienced London corporate photographer or London advertising photographer.
We couldn’t resist blogging about this particular shoot simply because it goes completely against type.
CH&Co began life as a corporate client with Matt commissioned to take natural business images within their corporation. They really liked Matt’s natural style and after years as their corporate photographer, they approached him about expanding his role to include their food photography. CH&Co offer nationwide corporate and commercial catering services and are responsible for the catering solutions found in our nation’s palaces. Matt now does four large food shoots per year, each involving a team of food technicians and also harnessing the expertise of a food historian who advises on the relevancy and accuracy of dishes and ingredients. CH&Co also have to ensure that the Royal Palaces are happy with the finished shots.
CH&Co have kindly allowed us to quote an email Matt received from them last week:
“… Thank you so much for sending this over so quickly and for your and Nicki’s work the past two days. The team have also asked me to pass on their thanks. We are so pleased with how the shoot went and we couldn’t ask for a better photographic tam! Always a pleasure working with you both and I am so excited to see the rest of the images when they come through. Again, can’t thank you both enough – you really are stars (attached are some dodgy pics from the day – I don’t profess to being a photographer so sorry they are awful!).”
Matt Wain is an award winning London based commercial business photographer. He understands how images are used to convey messages. His style is natural and his images capture emotion, keeping it real – even when the circumstances are anything but. Matt works with agencies and corporate clients directly, appreciating that the images he takes exist to represent a company’s brand; and that whether the photos are of people or places they reflect the business’ ethos and the way it wishes to be portrayed and perceived.
Other talents include juggling and cake balancing…
The ‘postie shoot’ as I like to call it, was my first job for a new agency. They were looking for a London business photographer who specialised in natural people photography, and lucky for me they came across the Matt Wain Photography website.
The brief was for a selection of natural people images of TNT postmen. The campaign (to promote their postal service roll-out) was to be trialled in Manchester before being rolled out nationwide. Instead of using models, the agency selected a bunch of TNTs actual postmen, and we spent a day in the studio shooting them interacting with each other against a simple white background.
Being a natural people photographer is often a challenge (one that I love), especially when you’re using ‘real’ people instead of models, and need to capture emotion and personality in the images. I’m regularly commissioned as a natural corporate photographer and creative people photographer but until you get on set and meet your cast, you never quite know how it’s going to pan out.
Fortunately, this bunch were very relaxed in front of the camera and made my job as a London corporate photographer easy. The client went away happy with a good selection of shots; and I have a new client to add to my portfolio.
Another good day in the office at Matt Wain Photography.
Corporate portrait photography is the face of your business. It is likely to appear on your website, your annual report and across countless pieces of marketing collateral and it is therefore vital that you commission the services of a professional and experienced corporate portrait photographer to execute it.
London photographers are like many other professions in that they often choose to specialise. Matt Wain, experienced and award-winning London business photographer, chose corporate photography as his speciality.
He has extensive experience and talent for shooting corporate portraits, annual report photography, head and shoulder shots, London corporate location photography and natural boardroom photography (also known as reportage photography).
Matt’s talent to capture emotion and personality through the lens guarantees creative people photography every time, and has secured his enviable reputation as a leading London corporate photographer.
Visit the Matt Wain contact page to get in touch with a London corporate photographer who could change the face of your business.