I was reminded of a valuable lesson recently – that of not judging a book by its cover. I was commissioned for an ad shoot on location and as part of the brief we had to find a model to portray a tough boxer. We found the perfect guy – a model who had exactly the right look and was also also a successful cage fighter… the model agency’s website even had a video of a recent fight to reinforce his credentials.
We arranged to meet at a coffee shop on the morning of the shoot to chat through the brief. I have to confess at being a little nervous… this guy looked seriously scary on the website and I wondered what he might do if I did or said something to upset him! After initial introductions, I casually asked him whether modelling or kickboxing was his main profession. To my astonishment, he replied that his main professional was actually as a solicitor and the modelling and kickboxing were just hobbies!
Why choose Matt Wain to produce your corporate video?
Firstly because when you commission Matt, you get Matt. Video production houses often use freelance cameramen, directors, production staff etc so you are dealing with multiple people. When Matt takes on a video, you are dealing with him from initial brief to final delivery. He is the cameraman, director and post production professional… perhaps with a little help from his assistant, Nicky.
Secondly, Matt has over 20 years experience in shooting creative stills images, meaning that he can bring something to a shoot that production houses can’t – a talent for producing creative, interesting imagery, whatever the subject matter. Having spent years working with both models and ‘real people’, Matt brings a finesse and creativity that captures personality and conveys emotion, while still keeping it natural.
As Matt says: “When I moved into corporate video, I never worried about being able to make something look good. I knew that I could tell a story and make a video look great creatively, the only thing I had to get to grips with were the technicalities.”
I’m always keen to read about the work of prominent photographers, and was particularly interested in an interview by Ben Beaumont-Thomas with photographer Sal Verder featured in a Guardian online article.
His image of a Vietnam PoW being re-united with his family at a California air force base in 1974 won the Pulitzer prize, and deservedly so. The emotion captured on the faces of the family members as they leapt from their car and ran towards the soldier is incredible; you could tell exactly what they were feeling and can’t help but be drawn into the sheer joy on their faces.
Verder went on to comment how the soldier appeared uptight and downbeat as he moved towards his family, but that he didn’t find out the reason why until months later. You can read the full interview here.
Verder admits that he was in the right place at the right time to capture such a candid image, but that could be said for every photo ever taken, whether good or bad. There may be a bit of luck involved, but capturing emotion with the lens is an art form and requires a talent that should be celebrated.
Successful brands conjure up strong images in the minds of consumers. Mention Weetabix, Heinz Beans or Mars Bars and I doubt there are many people in the country who couldn’t picture an accurate image of the product.
Of course, the brand building process encompasses many elements with brand photography being just one of them. Organisations work very hard to raise the profile of the brands they represent in the hope of attracting positive awareness and confidence from their target audience. Whether shooting a product, a corporate location or an employee of the business, every photograph forms an important part of the brand image. That’s why producing original and creative brand images forms such an important part of the brand building process. No-one wants to let all that hard work down by showcasing poor images that lack imagination and creativity.
A professional and creative business photographer will research the company brand strategy and work with a client to ensure that the images they take showcase the brand in the best possible light. They will work hard on the pre-production stage of any brief to ensure that both they and the client are 100% happy with the shoot objectives, and that all the elements are in place to ensure a smooth and successful shoot on the day. Creative brand imagery that is on brief, on time, and on budget.
Today is World Photography Day – the day when thousands of photographers from around the world join together in a global celebration of photography. Whether amateur or professional, using high end professional kit or a mobile phone, this open community event invites photographers worldwide to share their pictures in a celebration of the art of photography. As the World Photo Day website explains: “In 2009, Korske Ara, a passionate young photographer from Australia launched the World Photo Day Project with the dream to unite local and global communities in a worldwide celebration of photography….. The August 19th date behind World Photo Day originates from the invention of the Daguerreotype, a photographic processes developed by Joseph Nicèphore Nièpce and Louis Daguerre in 1837. On January 9, 1839, The French Academy of Sciences announced the daguerreotype process. A few months later, on August 19, 1839, the French government purchased the patent and announced the invention as a gift “Free to the World”. It’s hard to image a world without photography. We take it for granted that we can snap a pic
on our phone and share it with friends and family across the globe within seconds. We can visit just about every place on this planet without ever leaving our home, and our kids can find thousands of images to support their homework with the click of a button. At Matt Wain Photography we love a good celebration, and this one is very deserving.
Convincing a client to commission professional, original photography is not always easy. They often believe that buying an existing stock shot from one of the many online image libraries is an inexpensive and quick fix. What they often don’t realise is that image libraries have numerous criteria on which they base their fees, and the costs can mount up very quickly, especially for multiple or exclusive use.
Once committed to using a library image, it’s not easy to go back and the fees can really mount up. To then see that very same image splashed across a competitor ad in a trade publication only goes to highlight the benefits of building a library of original and creative photographic images.
Creative industrial photography, taken by a professional location photographer, can make a business stand out from its competitors. By investing in original photography and building a library of industrial images, construction photography or location shots a business can ensure that the images fit their brand and corporate message exactly. They also have the advantage of exclusivity – shots are taken of their location, their construction project, their people – not some generic and uninspiring image that’s been used over an again in competitor campaigns.
Once a decision to invest in building a library of original images has been made, it’s well worth spending time planning to get a clear picture of the selection of images you want. A specialist photographer, whether a London location photographer, industrial location photographer or professional business photographer, can contribute to this process and help an business maximise their budget and end up with a good selection images that can be used across many mediums to promote a business and a brand. They will be specific, on target and perfectly aimed at their audience.
An investment in creative original photography could make a world of difference to your business. A stock shot won’t.
From this week, our new home will be in West Norwood, but I’m pleased to say that we’ve retained our Lemonade Factory name. One thing we decided not to retain, however, is the direct landline to Matt at the studio. Given the mobile environment we now all work in, and the fact that Matt’s out on location for the majority of the time, it just didn’t make sense to keep it. The main contact number will now be Matt’s mobile and all the address and contact numbers can be found on the Just Ask page of the website.
We look forward to many more years at the new, more bubbly, Lemonade Factory where we will continue to offer a London based photographic studio for film, photography and video. Do get in touch if you have a project you would like to discuss with us.
“I wonder what they’re thinking.” That’s a question any photographer would be glad to hear asked of their portrait photography. Whether you shoot personal portraits, head and shoulder shots or natural corporate portraits, capturing feeling and emotion is a talent that can bring a photograph to life. If looking at the
portrait makes you wonder about… the person, the model, the product or even the emotion that’s being conveyed… then the photographer has done a good job. This particular image is of Maddy who also happens to be my daughter. If you were to ask her what she was thinking when I shot this image, unicorns and stardust would likely feature in her answer.
So Chris Evans is going to be the new host of Top Gear. Whether you love him or hate him, there’s little doubt that the bad boy turned Radio 2 favourite has the personality (and possibly ego) to front such a monumentally successful show.
Quickly following this news was the announcement that auditions will be held for his co-host. We now have a frenzied situation where every Top Gear fan worldwide (and there are 350 million of them!) has an opportunity to submit a 30 second video. The catch… no cars, no stunts, no gimmicks, no props, just the person talking to camera and conveying their enthusiasm and knowledge about cars.
Not an easy task.
As a London corporate videographer, I know how difficult it is to convey personality and emotion in front of the camera, whether it be stills or video. They’re going to have to think really hard about what they want to say, and how they’re going to say it before they even think about switching that video camera on. Short and punchy with a delivery that screams “I’m the next Jeremy Clarkson” is what’s needed.
So I guess my juggling skills won’t help me on this occasion.
Meet Lily, the world’s first throw and shoot camera.
With no set up required, simply throw her in the air to start a new video. Four propellers whizz her around at up to 25 miles per hour while following the users GPS bracelet. Distance, speed and position are all communicated back to the camera. And it’s waterproof.
You may wonder what makes this different from other camera drones on the market. CEO and Co-Founder Antoine Balareque explains: “It’s a camera which is the real difference. Other products are really just drones that carry a camera. Lily is a camera that happens to be flying.” So there you go.
My professional head tells me this could be a great addition to the kit of a professional location photographer, but my not-so-professional head just wants to play with it!
Visit the website here to find out more.