Every business wishes to portray themselves to the best advantage. For some, shouting about their latest acquisition of cutting edge technology is the way to go. But this client wished to build their brand image by emphasising their offering of bespoke craftsmanship coupled with old-fashioned service.
Having dusted off and rejected their existing photography, they realised that a library of creative images could go a long way to displaying their wares in a positive light. Industrial location photography comes with its challenges but a day spent at the factory produced a series of unstaged, creative industrial images that could be used on the company’s website, in corporate brochures and across countless pieces of marketing collateral.
Matt Wain is a professional commercial location photographer based in London. Visit the website to view his portfolio, or get in touch to discuss an upcoming project.
Professional models make their living by looking natural in front of a camera, but when it comes to photographing ‘real’ people, keeping it natural can be very difficult, and capturing emotion even harder.
I’ve always enjoyed meeting people. I find other people and their lives interesting and I think that trait has stood me in good stead as a professional people photographer. Arriving at a location and assuming that the person you’re shooting will instantly feel at ease in front of the camera is never a good strategy, and is unlikely to produce creative images.
My advice: Don’t rush. Have a chat and maybe a quick cuppa with your subject. Show an interest and find out a little about the person you’re about to photograph. I’m not suggesting you hear their life history, but showing an interest is one of the quickest ways to put someone at ease.
I try to follow my own advice whether I’m shooting professional corporate portraits, natural business images or even a large creative advertising shoot involving many models. Of course, time is money and it’s not always possible to spend time getting to know people when there’s a tight schedule, but a few minutes invested at the start of a shoot can make a world of difference and ensure you get the creative images required.
Occasionally, of course, you do come across someone who loves being in front of the camera and doesn’t need any help being put at ease…. and here he is! I met this chap while photographing the postal workers at TNT. He was a real character, a natural model, and made my life as a creative photographer very easy. Thanks Henry.
I do quite a bit of corporate portrait photography for financial services companies but this was my first job for Euroclear. The Art Director had come across my website, liked my style of casual business portrait photography, and commissioned me to shoot relaxed business images of members of their senior management team.
The slightly unusual aspect to this job was that I never met the Art Director. He was based at their HQ in Brussels so although the brief for head and shoulder shots was discussed in detail beforehand, we never met face to face and he wasn’t present at the shoot.
Some might consider this a leap of faith on his behalf, but he could see from the corporate portrait portfolio on my website that I have a very distinct and natural style; and that was exactly the look he wanted.
Business head and shoulder images don’t have to be boring, although creative corporate portraits are usually only taken by creative people photographers. Ask Andy from Accounts to photograph the senior management team using his latest digital toy and although you may save a bit of money, the results are far more likely to look posed, stilted and… sorry Andy…. boring.
This shoot proves that the location of the corporate portrait photographer you commission is far less relevant in today’s international business world. The key is to commission a business photographer who shoots in the style you want, does it professionally, on time, and on budget.
A natural approach to corporate portrait photography is becoming increasingly popular. Companies who commission a London corporate portrait photographer are more likely to be looking for natural business images that capture emotion and personality, rather than the stiff, formal portraits that once adorned the pages of annual reports and corporate brochures.
Capturing emotion and personality through the lens is an art that takes not only talent as a photographer, but also the ability to put a subject at ease, guaranteeing that you get creative business portraits delivered in a natural photographic style.
The image shown here is from a corporate location photography shoot for a blue chip financial services company in central London. Timing was crucial given the hectic schedules of the senior management team, so Matt visited their offices beforehand to ensure he had a good idea of the internal locations he could use. The creative corporate portraits that were taken that day have since been used across countless pieces of marketing collaterals as well as featuring prominently on their relaunched website.
Business portraits are, quite literally, the face of your business and it is critical to ensure that you commission the services of a talented professional corporate portrait photographer. They should be able to demonstrate their professionalism and experience as a commercial business photographer via their website, an extensive portfolio and, of course, in person. Do they put you at ease? If they do, the chances are they’ll put your CEO at ease too and you’ll get the best shot. You should also ensure that any commercial business photographer you commission has post-production facilities and experience, thereby ensuring that any image re-touching required is done swiftly and professionally.
They say that if you want to know what”s somebody”s feeling, look into their eyes. What I love about this creative ad image is how much is going on in that rugged Please keep this in mind when shopping for affordablehealth.info on the Connecticut health affordablehealth.info exchange. face despite the fact he”s wearing sunglasses. There”s not an eyeball to be seen but the image still screams emotion and feeling. Granted, those feelings aren”t necessarily very positive because let”s face it, he looks like he”s had a hard life!
What it does do is make you want to know more… Who is this guy and what”s his story? What would his eyes tell us if he took the sunglasses off? Are those headphones plugged into anything or just an eccentric accessory?
Those questions will remain a mystery but it”s testament to being a talented professional advertising photographer that we”re asking them in the first place. Creative advertising photography of people is about capturing a moment; candid images that capture emotion and personality.
Matt Wain is a professional people photographer… he photographs business people and people for advertising. Whether in the studio, on location for an advertising shoot, or in the boardroom taking creative corporate images of a blue chip CEO, he specialises in capturing emotion and keeping in natural.
Event photography isn’t my usual gig but when the request comes from a long-standing client I see it as an opportunity to experience something a little different… and The Cannes Film Festival was no exception.
Matt Wain Photography was there to capture the experience for a group of VIPs being hosted at the event by my client. Nicky (my glamorous assistant seen here) and I spent a few hectic days shadowing the VIPs and enjoying a little of the luxury and glamour they experienced… when we weren’t being jostled by paparazzi!
The red carpet at Cannes is a world away from the everyday life of a corporate location photographer. I usually spend my days taking creative photographs of people rather than photographing people who are creative. But while the madness of the red carpet couldn’t be more different from the London location photography that is my home territory, I specialise in people photography that captures emotion and personality, so adapting to this new environment was a challenge I thoroughly enjoyed.
We had great fun, got some great shots, and flew back to reality all the better for the experience.
Convincing a client to commission professional, original photography is not always easy because they see buying an existing image from one of the many online libraries as an inexpensive and quick fix. What companies often don’t realise is that image libraries have numerous criteria on which they base their fees and the costs can mount up very quickly, especially for multiple or exclusive usage.
Of course, once a business has committed to using a library image, it’s not easy to go back and they can end up spending a significant amount of money on fees. To then see that very same image splashed across a competitor ad in a trade publication only goes to highlight the benefits of building a library of original and creative photographic images.
Creative industrial photography, taken by a professional location photographer, can make a business stand out from its competitors. By investing in original photography and building a library of industrial images, construction photography or location shots a business can ensure that the images fit their brand and corporate message exactly. They also have the advantage of exclusivity – shots are taken of their location, their construction project, their people – not some generic and uninspiring image that’s been used many times in competitor campaigns.
Once a decision to invest in building an image library has been made, it’s worth spending time planning to get a clear picture of the selection of images you wish to end up with. A specialist photographer, whether a London location photographer, industrial location photographer or professional business photographer can contribute to this process and help an organisation maximise their budget and end up with a good selection images that can be used across many mediums to promote a business and a brand. They will be specific, on target and perfectly aimed at their audience.
An investment in creative original photography could make a world of difference to your business. A stock shot won’t.
Matt”s natural approach and ease of manner make him the perfect choice for clients online casino australia looking for a London corporate photographer to portray their board or management team in a natural way.
Boardroom photography and business portraits are just as important to a business as the glossy shots used for advertising campaigns. Corporate portraits are the soul of a company and Matt”s ability to capture emotion and personality through the lens guarantees creative images every time.
These shots are from a series taken at a recent corporate photography shoot in the City. Matt shot everyone in the same spot and in a similar pose, giving a smart and cohesive look which worked well on their website.
The shots will also be added to their growing library of business images to be used on future projects, thus removing the need to repeatedly pay for expensive library images. Clients often believe that buying library images is the cheaper option but this can be very short sighted. A full day”s corporate photography shoot produces multiple images that can be used again and again across countless pieces of marketing collateral. It”s also worth bearing in mind that you are using images of your management team in your premises, not some nameless model who could easily pop up in a brochure produced by your competitors. The initial cost may seem higher but in the long run you will be far better off, and have a much higher quality and selection of corporate business images to choose from.
Original corporate portrait photography is an investment that”s definitely worth making so if you would like to discuss a project in more detail then give us a call, or click on the Just Ask link on our home page.
Getting the best out of your models on a location advertising photography shoot is key; and when you’re working with child models there’s a fine balance to be had. Of course you want to get the best out of them, but at the same time you can’t push them too far or you’ll be in danger of ending up with shots that look stiff and awkward rather than natural images of people that capture emotion and personality.
Matt Wain, London advertising and location photographer, enjoys working with kids and is very good at putting them at ease. As he says: “The key to getting creative, natural images on location is to resist the temptation to stage manage too closely. I find that if we have a chat to the kids beforehand about what we’re looking for but then let them interpret that in their own way, we tend to get a much better shot. On this location ad shoot, we wanted scene setting images with the kids looking engaged and having fun so we provided toys, craft and dressing up clothes. One little boy spent most of the day dressed as a bumble bee but it seemed to work for him and we got some great shots!”.
Of course there are times when you need to direct a little more closely. This next image, for example, had to follow a set format because it was being used on the front cover of a magazine with headlines and copy to be added in specific positions.
We showed the kids a copy of a magazine to explain what we were trying to achieve, gave them a few pointers and then left them to it. The resulting shot worked perfectly and the client was happy.
As a professional location photographer, when Matt Wain Photography is commissioned to do an ad shoot on location, he always allows time to have a good look around before the client arrives. That way, he can plan the shots needed from the brief and be ready to hit the ground running. Time is money and shoots are invariably tight for time so whether you’re on location for advertising images, creative portraits, scene setting images, lifestyle shots or commercial industrial photography, you need to be prepared.
Shot on location in London, the brief for this healthcare advertising photography shoot was to portray ‘a day in the life’ of a patient suffering with a particular condition. A key symptom exhibited by the patient is a ‘seizing up’ of the body and because the drug can only be taken once daily, the relief experienced generally wears off towards the end of the day with the seized up symptoms returning.
Matt Wain Photography was briefed to get 4 shots from a one day advertising location shoot so the schedule was tight. As a professional location photographer Matt knew that he needed to do his homework in order to make the most of the time available, and an advance visit to the location meant that he already had a pretty good idea on where each shot might be taken so that no time was wasted on the day.
A nurse was on set who was experienced with patients living with the condition, and she was able to advise the model on how a patient might hold themselves and how they might feel. That advice, coupled with an excellent professional model, meant the symptoms of the condition could be accurately portrayed. Specialising in people photography, Matt worked closely with the nurse and the model to shoot creative advertising images that capture emotion and personality, thereby giving the best representation of the condition.
As a professional London advertising photographer, the shoot was well planned and well executed, and Matt successfully delivered a series of images that will be used in a national advertising campaign.