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  1. People photography and the art of capturing emotion

    people photographer, people photography, London people photographer, London people photography, advertising photographer, advertising photography, London advertising photographer, creative advertising photographer, creative images, advertising photographer on location, ad shoot on location, creative advertising, London ad shoot, professional ad photography, UK advertising photographer, candid images, capturing emotion, capturing personality, corporate images, corporate photography, professional corporate photographerThey say that if you want to know what”s somebody”s feeling, look into their eyes.  What I love about this creative ad image is how much is going on in that rugged Please keep this in mind when shopping for affordablehealth.info on the Connecticut health affordablehealth.info exchange. face despite the fact he”s wearing sunglasses. There”s not an eyeball to be seen but the image still screams emotion and feeling. Granted, those feelings aren”t necessarily very positive because let”s face it, he looks like he”s had a hard life!

    What it does do is make you want to know more… Who is this guy and what”s his story? What would his eyes tell us if he took the sunglasses off? Are those headphones plugged into anything or just an eccentric accessory?

    Those questions will remain a mystery but it”s testament to being a talented professional advertising photographer that we”re asking them in the first place. Creative advertising photography of people is about capturing a moment; candid images that capture emotion and personality.

    Matt Wain is a professional people photographer… he photographs business people and people for advertising.  Whether in the studio, on location for an advertising shoot, or in the boardroom taking creative corporate images of a blue chip CEO, he specialises in capturing emotion and keeping in natural.

     

  2. Creative people photography on the red carpet

    London location photographer, photography on location, ad photography on location, ad photographer on location, commercial location photography, corporate location photography, creative location photography, advertising photography, location photography London, professional location photographer, working with kids, working with child models, advertising photography with models, shooting people and placesEvent photography isn’t my usual gig but when the request comes from a long-standing client I see it as an opportunity to experience something a little different… and The Cannes Film Festival was no exception.

    Matt Wain Photography was there to capture the experience for a group of VIPs being hosted at the event by my client. Nicky (my glamorous assistant seen here) and I spent a few hectic days shadowing the VIPs and enjoying a little of the luxury and glamour they experienced… when we weren’t being jostled by paparazzi!

    The red carpet at Cannes is a world away from the everyday life of a corporate location photographer. I usually spend my days taking creative photographs of people rather than photographing people who are creative. But while the madness of the red carpet couldn’t be more different from the London location photography that is my home territory, I specialise in people photography that captures emotion and personality, so adapting to this new environment was a challenge I thoroughly enjoyed.

    We had great fun, got some great shots, and flew back to reality all the better for the experience.

     

  3. Be creative and original by building your own library of images

    building an image library, corporate image library, construction photographer, construction photography, commercial industrial photographer, commercial industrial photography, construction photographer London, industrial interiors, industrial images, industrial interiors photographer, industrial location photographer, industrial location photographer, construction photography London, location construction photographer, Matt Wain, Matt Wain Photography, professional commercial photographer, shooting people and places, London industrial photographer, London construction photographerConvincing a client to commission professional, original photography is not always easy because they see buying an existing image from one of the many online libraries as an inexpensive and quick fix. What companies often don’t realise is that image libraries have numerous criteria on which they base their fees and the costs can mount up very quickly, especially for multiple or exclusive usage.

    Of course, once a business has committed to using a library image, it’s not easy to go back and they can end up spending a significant amount of money on fees. To then see that very same image splashed across a competitor ad in a trade publication only goes to highlight the benefits of building a library of original and creative photographic images.

    Creative industrial photography, taken by a professional location photographer, can make a business stand out from its competitors. By investing in original photography and building a library of industrial images, construction photography or location shots a business can ensure that the images fit their brand and corporate message exactly. They also have the advantage of exclusivity – shots are taken of their location, their construction project, their people – not some generic and uninspiring image that’s been used many times in competitor campaigns.

    Once a decision to invest in building an image library has been made, it’s worth spending time planning to get a clear picture of the selection of images you wish to end up with. A specialist photographer, whether a London location photographer, industrial location photographer or professional business photographer can contribute to this process and help an organisation maximise their budget and end up with a good selection images that can be used across many mediums to promote a business and a brand. They will be specific, on target and perfectly aimed at their audience.

    An investment in creative original photography could make a world of difference to your business. A stock shot won’t.

     

     

  4. Matt Wain – London Corporate Photographer

    London business photography, London business photographer, business photographer, business photography, corporate portraits, boardroom photography, creative images, brand images, building an image library, London corporate portraits, people photography at work, reportage, reportage photography, reportage photographer, award winning corporate photographer, corporate head shots, business photographer south east, business photographer London London business photography, London business photographer, business photographer, business photography, corporate portraits, boardroom photography, creative images, brand images, building an image library, London corporate portraits, people photography at work, reportage, reportage photography, reportage photographer, award winning corporate photographer, corporate head shots, business photographer south east, business photographer London“I photograph people… business people and people for advertising.” That’s always the response from Matt Wain of Matt Wain Photography when asked about his London commercial photography business.

    Matt’s natural approach and ease of manner make him the perfect choice for clients looking for a London corporate photographer to portray their board or management team in a natural way.

    Boardroom photography and business portraits are just as important to a business as the glossy shots used for advertising campaigns. Corporate portraits are the soul of a company and Matt’s ability to capture emotion and personality through the lens guarantees creative images every time.

    These shots are from a series taken at a recent corporate photography shoot in the City. Matt shot everyone in the same spot and in a similar pose, giving a smart and cohesive look which worked well on their website.

    The shots will also be added to their growing library of business images to be used on future projects, thus removing the need to repeatedly pay for expensive library images. Clients often believe that buying library images is the cheaper option but this can be very short sighted. A full day’s corporate photography shoot produces multiple images that can be used again and again across countless pieces of marketing collateral. It’s also worth bearing in mind that you are using images of your management team in your premises, not some nameless model who could easily pop up in a brochure produced by your competitors. The initial cost may seem higher but in the long run you will be far better off, and have a much higher quality and selection of corporate business images to choose from.

    Original corporate portrait photography is an investment that’s definitely worth making so if you would like to discuss a project in more detail then give us a call, or click on the Just Ask link on our home page.

     

  5. London advertising photographer on location

    London location photographer, photography on location, ad photography on location, ad photographer on location, commercial location photography, corporate location photography, creative location photography, advertising photography, location photography London, professional location photographer, working with kids, working with child models, advertising photography with models, shooting people and placesGetting the best out of your models on a location advertising photography shoot is key; and when you’re working with child models there’s a fine balance to be had. Of course you want to get the best out of them, but at the same time you can’t push them too far or you’ll be in danger of ending up with shots that look stiff and awkward rather than natural images of people that capture emotion and personality.

    Matt Wain, London advertising and location photographer, enjoys working with kids and is very good at putting them at ease. As he says: “The key to getting creative, natural images on location is to resist the temptation to stage manage too closely. I find that if we have a chat to the kids beforehand about what we’re looking for but then let them interpret that in their own way, we tend to get a much better shot. On this location ad shoot, we wanted scene setting images with the kids looking engaged and having fun so we provided toys, craft and dressing up clothes. One little boy spent most of the day dressed as a bumble bee but it seemed to work for him and we got some great shots!”.

     

    London location photographer, photography on location, ad photography on location, ad photographer on location, commercial location photography, corporate location photography, creative location photography, advertising photography, location photography London, professional location photographer, working with kids, working with child models, advertising photography with models, shooting people and placesOf course there are times when you need to direct a little more closely. This next image, for example, had to follow a set format because it was being used on the front cover of a magazine with headlines and copy to be added in specific positions.

    We showed the kids a copy of a magazine to explain what we were trying to achieve, gave them a few pointers and then left them to it. The resulting shot worked perfectly and the client was happy.

    As a professional location photographer, when Matt Wain Photography is commissioned to do an ad shoot on location, he always allows time to have a good look around before the client arrives. That way, he can plan the shots needed from the brief and be ready to hit the ground running. Time is money and shoots are invariably tight for time so whether you’re on location for advertising images, creative portraits, scene setting images, lifestyle shots or commercial industrial photography, you need to be prepared.

     

     

  6. Healthcare advertising photographer on location

    London advertising photography, London advertising photographer, advertising photography, advertising photographer, location photographer, location photography, advertising photography London, commercial location photography, healthcare advertising, healthcare advertising London, healthcare advertising photographer, healthcare advertising photography, pharmaceutical advertising, pharmaceutical advertising photographer, pharmaceutical advertising photography, advertising photography on location London advertising photography, London advertising photographer, advertising photography, advertising photographer, location photographer, location photography, advertising photography London, commercial location photography, healthcare advertising, healthcare advertising London, healthcare advertising photographer, healthcare advertising photography, pharmaceutical advertising, pharmaceutical advertising photographer, pharmaceutical advertising photography, advertising photography on locationLondon advertising photography, London advertising photographer, advertising photography, advertising photographer, location photographer, location photography, advertising photography London, commercial location photography, healthcare advertising, healthcare advertising London, healthcare advertising photographer, healthcare advertising photography, pharmaceutical advertising, pharmaceutical advertising photographer, pharmaceutical advertising photography, advertising photography on locationLondon advertising photography, London advertising photographer, advertising photography, advertising photographer, location photographer, location photography, advertising photography London, commercial location photography, healthcare advertising, healthcare advertising London, healthcare advertising photographer, healthcare advertising photography, pharmaceutical advertising, pharmaceutical advertising photographer, pharmaceutical advertising photography, advertising photography on location

     

     

     

     

     

    Shot on location in London, the brief for this healthcare advertising photography shoot was to portray ‘a day in the life’ of a patient suffering with a particular condition. A key symptom exhibited by the patient is a ‘seizing up’ of the body and because the drug can only be taken once daily, the relief experienced generally wears off towards the end of the day with the seized up symptoms returning.

    Matt Wain Photography was briefed to get 4 shots from a one day advertising location shoot so the schedule was tight.  As a professional location photographer Matt knew that he needed to do his homework in order to make the most of the time available, and an advance visit to the location meant that he already had a pretty good idea on where each shot might be taken so that no time was wasted on the day.

    A nurse was on set who was experienced with patients living with the condition, and she was able to advise the model on how a patient might hold themselves and how they might feel. That advice, coupled with an excellent professional model, meant the symptoms of the condition could be accurately portrayed.  Specialising in people photography, Matt worked closely with the nurse and the model to shoot creative advertising images that capture emotion and personality, thereby giving the best representation of the condition.

    As a professional London advertising photographer, the shoot was well planned and well executed, and Matt successfully delivered a series of images that will be used in a national advertising campaign.

  7. Where advertising photography and corporate photography merge

    corporate photography, corporate photographer, corporate photography London, corporate photographer London, London corporate portraits, natural business images, natural business portraits, reportage, reportage  photography, London corporate photography, corporate portrait photography London, natural business images advertising photography, advertising photographer, advertising photography London, advertising photographer London, ad shoot, ad shoot on location, London advertising photography, London advertising photographer, professional ad photography, professional ad photographer, natural advertising photographer, natural people images, creative people images, keeping it natural

    Matt was recently commissioned for a full week’s shoot by VCCP, an international full service agency. They were looking for a photographer who had a distinct and relaxed style when it came to people photography and happened upon the Matt Wain Photography website (a big thank you to the Google search-bots!).

    The resulting shoot really sums up what Matt Wain Photography is all about; a creative mix of advertising photography and corporate photography where the common denominator is creative people photography. Although generally considered different areas of the photographic world, a professional advertising photographer and a professional corporate photographer share a key similarity in that the resulting images are used to sell something, whether it be a product or service, or a company’s brand image or corporate ethos.

    Matt spent 2 days shooting natural corporate portraits of the senior management team and a further 3 days shooting a wide range of advertising images, together with further casual business portraits and boardroom style photography. All the shots, whether boardroom photography, corporate portraits or advertising images, followed a pre-determined format to suit the layout of VCCPs new website. Each subject sat to the right of the picture and a number of lighting techniques were employed to give the impression that the shots were taken in different locations.

    Matt specialises in people photography and in keeping in natural. His creative portraits capture emotion and personality and he has a talent for putting even the most nervous people at

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    ease so he can get the very best shot. The line between creative advertising photography and creative corporate photography is not always a straight one but in this instance, the necessity for a creative and professional photographer of people was paramount.

  8. 10 reasons to commission a good advertising photographer

    advertising photographer, London advertising photographer, ad photographer, London ad photographer, advertising photography, London ad photography, London advertising photography, people and places, advertising photography with people, professional advertising photographer, professional people photographer, advertising photography on location, location advertising photography, commission ad photography, ad shoot, professional ad shoot, commission professional advertising photographyAdvertising photography can be an extremely powerful tool, and strong imagery will get your message across and your audience engaged immediately. The advertising photographer you use may well dictate whether your marketing communications are successful or not.

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    Using stock photography may seem like the easier and cheaper option but here are 10 good reasons why commissioning original advertising photography from a professional advertising photographer is the way to go:

    1. 1. You can guarantee that no-one else will use the same image, especially not your competitors.
    2. 2. You can include something unique to the brand or advertising which you can’t do when you

      use a stock image.

    3. 3. You get consistency to the overall look of your communications and brand image.
    4. 4. It bestows unique personality to a brand and harnesses the brand values, thereby defining it against the competition.
    5. 5. You can tailor-make your advertising images with zero compromise.
    6. 6. You can protect yourself from issues with model or property release.
    7. 7. It can be cheaper. Yes really! Using stock images with exclusive usage licences can be very expensive and the cost of commissioning even a London advertising photographer may well be significantly less.
    8. 8. Many professional ad photographers (Matt Wain Photography included) shoot video as well as stills so video content can be achieved at the same time, in the same style, with minimal additional production costs.
    9. 9. Commissioned advertising photography can win you awards. After all, no-one ever wins a design award for their application of stock images.

    10. Photo shoots can be fun and creatively fulfilling. Collaboration with like-minded creatives and a team of professionals is far more rewarding than selecting an image from a website.

    Matt Wain is a London advertising stills and video photographer who specialises in people and places. Do get in touch if you have a project you would like to discuss.

    Original article ’10 Good Reasons to Commission Photography’ courtesy of Lisa Pritchard at the Lisa Pritchard Agency.

     

  9. Photography budgets and a share of the Pi

    London location photographer, location photographer London, commercial photographer, business photographer, corporate photographer, London corporate photographer, corporate portrait photography London, business photographer London, award-winning photography, award-winning photographer, industrial photographer, industrial photography, photographers London, photographers South East, advertising photographer, advertising photography LondonI occasionally work with clients whose commercial photography brief doesn’t necessarily match their budget.

    When this happens there a balance to be found. On the one hand you don’t walk into a garage with £50 and come out with a Ferrari but on the other, any professional commercial photographer worth his salt should be able to give valuable advice on how best to make the most of a budget.

    There are many things that can be done to keep photography costs within budget without compromising on creativity. If you’re commissioning a corporate photographer and plan to shoot a series of corporate portraits across multiple locations, you can cut your photography costs significantly by gathering everyone in one place, at one time, for one shoot. When planning an advertising photography shoot, be wary of using stock shots which may appear cheaper at first, but will come back to haunt you if you want to re-use the images or extend their coverage. London location photography costs might be reduced by scouting for locations closer to home to reduce travel time and expenses, or by using creative photography at a single location to portray multiple sites.

    Of course, it’s also worth remembering that professional photographers are artists who interpret your ideas into reality through imagery. They have extensive knowledge and experience in showcasing brands and products, and consistently delivering to the very highest standards. They will always do their best to ensure your vision can be realised, but allocating a modest budget to a lavish brief may, in the end, mean that this simply can’t be achieved.

    That said, a more collaborative relationship with your professional business photographer - rather than just a request for a quote, will mean that there is an opportunity to get the planning and briefing right first, and this can lead to a high quality and cost-effective shoot.

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  10. Healthcare Advertising Photography

    pharmaceutical advertising photographer London, London pharmaceutical photographer, advertising photographer, advertising photography, pharma photographer London, London pharma photography, commercial photographer, commercial photography London, London advertising shoot, capturing emotion, capturing personality, portrait photography, corporate photographer London, portrait photographer London, ad photography south east,Getting the best representation of a condition is key in healthcare advertising photography.

    At this recent studio shoot in London, the client had arranged for a nurse to be on set. She had years of experience helping patients who suffered from this particular condition and was able to advise the models on how a patient would be feeling and how they would hold themselves. Her advice, coupled with excellent models, meant that the condition was represented accurately in the central ‘before’ shots.

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    The combination of nursing advice and great models made Matt’s job as

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    a pharmaceutical advertising photographer far easier. Using his experience as a healthcare advertising photographer he was able to capture emotion and personality, and produce healthcare advertising images that the client was very happy with.

    This shot is also a good example of the post production services that Matt Wain Photography can offer. The

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    sign that the models are holding in the ‘after’ shots was cut as one piece of wood and then digitally re-touched to look like separate letters as part of the post production process.

    This studio shoot was

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    part of a larger campaign that also involved a day of London location photography to show 24 hours in the life of a patient. Check out next week’s blog for those images.

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