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  1. Happy World Photography Day!

    Matt Wain Photography, art of photography, World Photo Day, August 19th, professional photography, professional photographer, portraits, corporate portraits, location photographer, photography on location, keeping it natural, natural portraits, natural business portraits, Life on the Edge, people photographer Today is World Photography Day – the day when thousands of photographers from around the world join together in a global celebration of photography. Whether amateur or professional, using high end professional kit or a mobile phone, this open community event invites photographers worldwide to share their pictures in a celebration of the art of photography. As the World Photo Day website explains: “In 2009, Korske Ara, a passionate young photographer from Australia launched the World Photo Day Project with the dream to unite local and global communities in a worldwide celebration of photography….. The August 19th date behind World Photo Day originates from the invention of the Daguerreotype, a photographic processes developed by Joseph Nicèphore Nièpce and Louis Daguerre in 1837. On January 9, 1839, The French Academy of Sciences announced the daguerreotype process. A few months later, on August 19, 1839, the French government purchased the patent and announced the invention as a gift “Free to the World”. It’s hard to image a world without photography. We take it for granted that we can snap a pic

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    on our phone and share it with friends and family across the globe within seconds. We can visit just about every place on this planet without ever leaving our home, and our kids can find thousands of images to support their homework with the click of a button. At Matt Wain Photography we love a good celebration, and this one is very deserving.  

  2. The benefits of investing in a library of original images

    location photography, industrial photography, photography on location, building a library of images, image library, photographic image library, London location photographer, London industrial photographer, original creative photography, original images, stock images, photo library, original images on locationConvincing a client to commission professional, original photography is not always easy. They often believe that buying an existing stock shot from one of the many online image libraries is an inexpensive and quick fix. What they often don’t realise is that image libraries have numerous criteria on which they base their fees, and the costs can mount up very quickly, especially for multiple or exclusive use.

    Once committed to using a library image, it’s not easy to go back and the fees can really mount up. To then see that very same image splashed across a competitor ad in a trade publication only goes to highlight the benefits of building a library of original and creative photographic images.

    Creative industrial photography, taken by a professional location photographer, can make a business stand out from its competitors. By investing in original photography and building a library of industrial images, construction photography or location shots a business can ensure that the images fit their brand and corporate message exactly. They also have the advantage of exclusivity – shots are taken of their location, their construction project, their people – not some generic and uninspiring image that’s been used over an again in competitor campaigns.

    Once a decision to invest in building a library of original images has been made, it’s well worth spending time planning to get a clear picture of the selection of images you want. A specialist photographer, whether a London location photographer, industrial location photographer or professional business photographer, can contribute to this process and help an business maximise their budget and end up with a good selection images that can be used across many mediums to promote a business and a brand. They will be specific, on target and perfectly aimed at their audience.

    An investment in creative original photography could make a world of difference to your business. A stock shot won’t.


  3. Matt Wain Photography shakes it up

    Matt Wain Photography, photographic studio, photographic studio London, video studio, London photographer, London location photography, industrial photography, industrial photographer, London industrial photography, industrial photography on location, corporate photographer, corporate photography,After many sugar-filled highs at The Lemonade Factory in Battersea, redevelopment has forced the Matt Wain Photography studio on the move.

    From this week, our new home will be in West Norwood, but I’m pleased to say that we’ve retained our Lemonade Factory name. One thing we decided not to retain, however, is the direct landline to Matt at the studio. Given the mobile environment we now all work in, and the fact that Matt’s out on location for the majority of the time, it just didn’t make sense to keep it. The main contact number will now be Matt’s mobile and all the address and contact numbers can be found on the Just Ask page of the website.

    We look forward to many more years at the new, more bubbly, Lemonade Factory where we will continue to offer a London based photographic studio for film, photography and video. Do get in touch if you have a project you would like to discuss with us.

  4. Capturing emotion in portrait photography

    Screen Shot 2015-06-26 at 10.39.34“I wonder what they’re thinking.” That’s a question any photographer would be glad to hear asked of their portrait photography. Whether you shoot personal portraits, head and shoulder shots or natural corporate portraits, capturing feeling and emotion is a talent that can bring a photograph to life. If looking at the

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    portrait makes you wonder about… the person, the model, the product or even the emotion that’s being conveyed… then the photographer has done a good job. This particular image is of Maddy who also happens to be my daughter. If you were to ask her what she was thinking when I shot this image, unicorns and stardust would likely feature in her answer.  

  5. How to shoot a great video for the Top Gear audition

    photo 2So Chris Evans is going to be the new host of Top Gear. Whether you love him or hate him, there’s little doubt that the bad boy turned Radio 2 favourite has the personality (and possibly ego) to front such a monumentally successful show.

    Quickly following this news was the announcement that auditions will be held for his co-host. We now have a frenzied situation where every Top Gear fan worldwide (and there are 350 million of them!) has an opportunity to submit a 30 second video. The catch… no cars, no stunts, no gimmicks, no props, just the person talking to camera and conveying their enthusiasm and knowledge about cars.

    Not an easy task.

    As a London corporate videographer, I know how difficult it is to convey personality and emotion in front of the camera, whether it be stills or video. They’re going to have to think really hard about what they want to say, and how they’re going to say it before they even think about switching that video camera on. Short and punchy with a delivery that screams “I’m the next Jeremy Clarkson” is what’s needed.

    So I guess my juggling skills won’t help me on this occasion.

  6. I want one of these! The world’s first throw and shoot camera.

    video production, location video, on location video, aerial photography, professional video production, professional location photographer, location photography London, aerial location photography, professional photographer, photos with movement, capturing movement in photography

    Lily camera, a world first
    Photo courtesy of Lily

    Meet Lily, the world’s first throw and shoot camera.

    With no set up required, simply throw her in the air to start a new video. Four propellers whizz her around at up to 25 miles per hour while following the users GPS bracelet. Distance, speed and position are all communicated back to the camera. And it’s waterproof.

    You may wonder what makes this different from other camera drones on the market. CEO and Co-Founder Antoine Balareque explains: “It’s a camera which is the real difference. Other products are really just drones that carry a camera. Lily is a camera that happens to be flying.” So there you go.

    My professional head tells me this could be a great addition to the kit of a professional location photographer, but my not-so-professional head just wants to play with it!

    Visit the website here to find out more.


  7. Stock photos… It’s a risky business

    lifestyle images, lifestyle photography, advertising photography, advertising photographer, ad photographer, creative images, photographer London, corporate images, corporate photographer, keeping it natural, natural images, natural lifestyle shots, creative and natural images, ad shoot London, ad photographer London, London ad images, award winning photographerI read an interesting article on the BBC News Website this week where a family found their image being used on an advertising campaign they didn’t agree with. In return for a free photo shoot in 2014, the family had agreed to the photographer placing their image on a stock website, and it was recently used on a campaign by a group opposing gay marriage in the Irish Republic.

    While the family fully accept that they gave the photographer permission to sell the image and have no rights over the picture, they wanted the general public to know that they did not agree with the ‘Vote No’ campaign it advertised. You can read the full article here.

    I guess if you’re a professional model, this is a risk you have to take when your image appears on a stock website. I’m sure there are models out there who have reservations if their image is used on a controversial campaign. The general public, however, need to be fully aware of the implications associated with allowing their images to be sold on a stock website, and although a free family photo shoot may seem appealing at the time, thought should be given to how those images might be used in the future.

    Of course, any company that uses stock images runs the risk of those same images being used by another company, whether the campaign is controversial or not. Let’s face it, if you sell healthy and organic produce, you wouldn’t be too pleased to see stock images you had used to promote your business then being used by a fast food outlet!

    One way to avoid all of these issues is to commission your own photography. Employ the services of an experienced and professional business photographer to produce images that are unique to your company, and where there is absolutely no danger of them being used either by your competitors, or by a company that you feel may portray an inappropriate message.

    This lifestyle image was taken for one of our regular clients in the safe and sure knowledge that it will be used by them, and only them.


  8. Creative and Cost-Effective Corporate Portrait Photography

    corporate portrait photographer, London corporate portraits, London corporate images, London business photographer, creative images, creative photography, capturing emotion, photography with emotion, photographs with feeling, natural images, natural portraits, natural corporate portraits, business image photographer, south east corporate portrait photographer“I photography people… business people and people for advertising.” That’s always the response Matt gives when asked about his London based commercial photography business.

    Matt’s natural approach and ease of manner make him the perfect choice for clients looking for a London corporate portrait photographer to shoot their board or management team in a natural way. Professional models make their living by looking natural in front of a camera, but when it comes to photographing ‘real’ people, keeping it natural can be very difficult, and capturing emotion and personality even harder.

    Boardroom photography and business portraits are just as important to a business as the shots used for glossy ad campaigns. Corporate portraits are the soul of a company and Matt’s ability to capture emotion and personality through the lens guarantees creative and natural images every time.

    “Don’t rush.” Matt says. “Have a chat and maybe a quick cuppa with your subject if time allows. Show an interest and find out a little about the person you’re about to photograph because the more at ease they feel, the easier it will be to get a relaxed and natural image”.

    Good corporate portraits form the backbone of a company’s image library and can be used again and again across countless pieces of marketing collateral, thus removing the need to repeatedly pay for expensive (and often very unnatural looking) library images that are charged for on a per use basis. Using images of your own team is also far preferable to a nameless model who could easily pop up in a brochure produced by your competitors. Don’t be fooled by the seemingly low initial cost of a library image. If you then decide to use that image on several pieces of collateral, you could end up paying far more than the day rate of a corporate photographer who could produce multiple images that can be used repeatedly, and all for the same price.

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  9. Lights, camera, action! Considerations when producing a corporate video.

    Screen Shot 2014-09-09 at 09.43.26Being tasked to produce a corporate video for the first time can be daunting. And even if you have experience, there’s still an awful lot to think about beforehand. Time is money in the world of corporate videography so the more prepared you can be, the more likely you are to keep to your budget. Turning up on the day and hoping that your HR Director can ad lib convincingly is definitely not the way to go!

    At Matt Wain Photography, we’re experienced in commercial video production, and very aware of the pitfalls that inexperience can lead to. That’s why, whenever we are in initial discussions about producing a creative and targetted corporate video, we offer clients our video production check list to help with their preparation.

    This checklist starts with Pre Production where the shoot objectives, storyline, audience and controlling idea are all thrashed out. Nailing down the budget, deciding if you want to include Case Studies or a Partner are all key decisions to make at this stage.

    Once you’ve finalised the outline of the project, you can move onto logistics. How long do you need? Will the shoot be weather dependent? Is there access at the chosen location and do you need permission to be there? If you don’t get the logistics right, the whole project could come to a grinding halt – and you could end up looking a bit daft.

    Including interviews in your corporate video can be very reinforcing, but come with a host of additional considerations. For example, does the interviewee speak fluent English? Do they have time constraints? Even the most experienced speaker can be intimidated by lights and a camera so perhaps an auto cue would be a good idea? It’s vital to ensure the script is finalised ahead of the shoot day as making changes on the day can take time… and therefore cost money.

    I could go on and on with tips and considerations about the Pre-Production process but I think you get the idea!

    Of course, when the day of shooting finally arrives, be prepared to be present to review footage, make decisions and liaise with stakeholders.

    During the Post-Production editing phase decisions about graphics, logos, effects, music etc are equally important and should be well considered and not rushed.

    At Matt Wain Photography, we will go the extra mile to ensure that the end result is the slick, professional and targeted corporate video you envisaged in your initial brief.

    Do get in touch to discuss any projects you might have.

  10. Hard-hitting images win prestigious photography award

    Screen Shot 2015-04-24 at 10.24.16

    Image courtesy of John Moore, winner of the 2015 L’Iris d’Or Sony World Photography Awards’ Photographer of the year.

    American photographer, John Moore, is this year’s deserving winner of the world’s largest and, in our opinion, most prestigious photography competition, the L’Iris d’Or Sony World Photography Awards’ Photographer of the Year. Moore’s hard-hitting series of images titled “Ebola Crisis Overwhelms Liberian Capital” shine a terrifying spotlight onto a deadly disease that has killed thousands, destroyed families and torn communities apart. The judges said of the work: “John Moore’s photographs of this crisis show in full the brutality of people’s daily lives torn apart by this invisible enemy. However, it is his spirit in the face of such horror that garners praise. His images are intimate and respectful, moving us with their bravery and journalistic integrity. It is a fine and difficult line between images that exploit such a situation, and those that convey
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    the same with heart, compassion and understanding, which this photographer has achieved with unerring skill. Combine this with an eye for powerful composition and cogent visual narrative, and good documentary photography becomes great.” We couldn’t agree more and offer our warmest congratulations to an extremely talented (and very brave) photographer. An exhibition displaying the winning and shortlisted entries from all categories opens at Somerset House in London today and also includes an intimate display by legendary photographer, and the awards’ Outstanding Contribution to Photography recipient, Elliott Erwitt. Visit the Somerset House website to book tickets.

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